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Cookie Policy


Page last updated: July 2018


1. About cookies

1.1 What are cookies?

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

1.2 Persistent and session cookies

Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

2. Cookies that we use

2.1 Strictly necessary cookies

Strictly necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Cookie Purpose
ARRAffinity Used to distribute traffic to the website on several servers in order to optimise response times.
ASP.NET_SessionId Preserves the visitor's session state across page requests.

2.2 Statistics cookies

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Cookie Purpose
_ga Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
_gat Used by Google Analytics to throttle request rate
_gid Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
collect Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.

2.3 Marketing Cookies

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Cookie Purpose
_atuvc Updates the counter of a website's social sharing features.
_atuvs Ensures that the updated counter is displayed to the user if a page is shared with the social sharing service, AddThis.
ANON_ID Collects data on user visits to the website, such as what pages have been accessed. The registered data is used to categorise the user's interest and demographic profiles in terms of resales for targeted marketing.
bkdc Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network.
bku Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network.
bt2 Used by the social sharing platform AddThis to keep a record of parts of the site that has been visited in order to recommend other parts of the site.
di2 Used by the social sharing platform AddThis to keep a record of parts of the site that has been visited in order to recommend other parts of the site.
IDE  Used by Google DoubleClick to register and report the website user's actions after viewing or clicking on one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
loc Geolocation, which is used to help providers determine how users who share information with each other are geographically located (state level). 
mus Used by the social sharing platform AddThis to keep a record of parts of the site that has been visited in order to recommend other parts of the site.
ouid Used by the social sharing platform AddThis to keep a record of parts of the site that has been visited in order to recommend other parts of the site.
SEUNCY Registers a unique ID that identifies the user's device for return visits.
TapAD_DID Used to determine what type of devices (smartphones, tablets, computers, TVs etc.) is used by a user.
TAPAD_TS Used to determine what type of devices (smartphones, tablets, computers, TVs etc.) is used by a user.
test_cookie Used to check if the user's browser supports cookies.
uid Creates a unique, machine-generated user ID. AddThis, which is owned by Clearspring Technologies, uses the user ID to make it possible for the user to share content across social networks and provide detailed statistics to various providers. 
uvc Detects how often the social sharing service, AddThis, encounters the same user.
vc Used by the social sharing platform AddThis 
xtc Registers the user's sharing of content via social media. 

Managing cookies

3.1 Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:

 (a) Chrome – https://support.google.com/chrome/answer/95647?hl=en 

(b) Internet Explorer  https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies 

(c) Edge – https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy 

(d) Firefox – https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

(e) Safari – https://support.apple.com/kb/PH21411 

(f) Opera – http://www.opera.com/help/tutorials/security/cookies/

3.2 Negative impact of blocking cookies

If you block cookies, you will not be able to use all the features on our website.

4. Amendments

4.1 We may update this policy from time to time by publishing a new version on our website.

4.2 You should check this page occasionally to ensure you are happy with any changes to this policy.

4.3 We may notify you of changes to this policy by email or through a message on our website.

5. Our details

5.1 This website is owned and operated by Ultra Electronics Holdings PLC.

5.2 Our principal place of business is at 417 Bridport Road, Greenford, Middlesex, UB6 8UA, England.

5.3 You can contact us:

  1. by post, using the postal address given above;
  2. using our website contact form;
  3. by telephone, on +44 (0) 208 813 4321; or
  4. by email, using information@ultra-electronics.com

 

6. Data protection officer

6.1 Our Group Data Protection Officer can be contacted via e-mail dpo@ultra-electronics.com. Individuals have the right at any time to contact the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues. Details of how to contact the ICO can be found via their website: https://ico.org.uk.