Stationery ► Business card

EMEA business card 55 mm X 85 mm

All dimensions are in millimetres

1. Insert Ultra logo 17 mm wide.
2. Typeset ‘Ultra Electronics’, 6pt Frutiger 75, upper and lower case, 7pt leading, ranged left.
3. Typeset your business name, 6pt Frutiger 55, all in capitals, 7pt leading, ranged left to a measure of 34 mm and a maximum of two lines.
   There is a 1 mm ‘space after’ between ‘Ultra Electronics’ and business name.
   Typeset your address, telephone, fax and web site details, 6pt Frutiger 55, upper and lower case, 7pt
   leading, ranged left to a measure of 34 mm.
   There is a 1 mm ‘space after’ between the address and telephone/fax numbers, and also between the fax number and the web site address.
4. Typeset name, 8pt Frutiger 75, upper and lower case, 8.5pt leading, ranged left.
   Typeset qualifications (optional), 6pt Frutiger 55, 8.5pt leading.
   Typeset job title, 6pt Frutiger 55, upper and lower case, 7pt leading, ranged left. Job titles can run to two lines.
   All to a measure of 38 mm.
5. Typeset card holders direct line, email and mobile details, 6pt Frutiger 55, upper and lower case, 7pt leading, ranged left to a measure of 38 mm.
6. Typeset card holders home address details (optional). ‘Home’ 6pt Frutiger 65, upper and lower case, 7pt leading, ranged left. Address details, 6pt Frutiger 55, upper and lower case, 7pt leading, ranged left to a measure of 38 mm.

Colours

LOGO
Rectangle in blue Pantone® 281, ‘Ultra’ letterform and horizontal rule in yellow Pantone® 123, ‘ELECTRONICS’ letterform white reversed out of blue rectangle.

TYPE
Pantone® 281.

Stock

300gsm Conqueror High White Wove.

In regions where Conqueror is not readily available all stationery for external use should be printed on the brightest available white wove (often referred to as ultra white) smooth, for business cards approxmately 100 lbs weight. Preferably without a watermark. A good paper range to consider (subject to cost) is Mohawk.

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