Signage ► Interior signage
Interior signage
Interior signage is as important as external as it maintains the visual consistency of the Ultra brand for visitors to our sites. To harmonise with the exterior signage the principles shown here should be applied to all interior signs, except for statutory and safety signage which should follow the local legal requirements.
As sizes may vary, the following general guidelines should be followed in conjunction with the examples shown.
Reception/lobby area
In each of our reception/lobby areas, an illuminated or front lite colour version of the Ultra logo should be
displayed on the wall behind the reception desk. It should not be misplaced by other wall hangings or furniture into an obscure “available” space.
The logo can be printed, or cut from vinyl and mounted onto a suitable substrate or manufactured from
acrylics.
Your business name in Frutiger 55 (all in capitals), may be exhibited to the right of the Ultra logo. If you choose to display your business name, as shown in the visual below, it must be preceded (on a separate line) by our name ‘Ultra Electronics’ in Frutiger 75, upper and lower case.
All type should be in blue to match Pantone® 281. The type can be in cut vinyl or acrylic letters.
Information opportunity (optional)
Reception/lobby areas afford an opportunity to inform visitors about the Group, having some of the following items in this area will help:
- Monitor with self running looped presentation about the the Group
- Current printed copies of
– Annual Report & Accounts
– Corporate brochure
– Group capability booklet;
– Welcome to Ultra brochure;
– UltraNews - Wall-mounted exhibition panel with information about the Group, locations, products and services
Directory/directional signs
Consisting of a blue header panel to match Pantone® 281 with (as shown in the visual below) a colour keyline version of the Ultra logo, our name ‘Ultra Electronics’ in Frutiger 75, upper and lower case, and your business name in Frutiger 55, all in capitals.
Our name ‘Ultra Electronics’ and your business name are in white.
Directional information on white panels in Frutiger 65, upper and lower case and directional arrows in Zapf Dingbats. All directional information and arrows should be in blue to match Pantone® 281.
This blue header is optional and is for use where an Ultra business shares premises with another tenant(s).
Door plates and end point/final destination signs
Consisting of a blue header panel to match Pantone® 281 with (as shown in the visuals below) a room number in Frutiger 55 and a location name in Frutiger 65, upper and lower case. Room numbers and location names are in white.
The use of a room number is optional.
Staff names on white panels in Frutiger 65, upper and lower case, colour blue to match Pantone® 281.
