Signage ► Essentials
Signage essentials
When producing any item of signage, please refer to the ‘Basics’ section for information on use of the Ultra logo, colour and typeface.
Logo
Please use the relevant EPS file which can be downloaded from the links opposite.
Colours
PRINCIPAL COLOURS: Pantone® 281, Pantone® 123
SECONDARY COLOUR: White
Vinyl material
Vinyl materials with a long outside life are available:
Pantone® 281
Ultramark 5750 Cobalt.
Pantone® 123
Ultramark 5713 Sunflower.
White
Ultramark 5701 White.
If the Ultramark brand of vinyl is not available, you should instruct you sign maker to match as close as possible to Pantone® 281 and Pantone® 123, using locally available vinyl material with a long outside life.
Typography
All our signage uses the Frutiger typeface.
Approvals
When producing signage graphics, you must submit a draft in PDF format to:
Corporate.ID@ultra-electronics.com for approval at as early a stage as is possible to avoid costly changes later in the process.
Planning permissions
Operating businesses are responsible for obtaining landlord and regulatory planning permissions.
