Literature ► Grid

Grid/page layout for US Letter 280 mm X 216 mm

Grid/page layout for A4 297 mm X 210 mm

All dimensions are in millimetres

1. Insert header
   The height of the header is 10 mm and the length is 364.5 mm for US Letter and 358.5 mm for A4. The bottom left hand corner is rounded, radius 3 mm. Colour 100% Pantone® 281.
2. To allow maximum flexibility, no fixed grid has been set. However, a type area – see dotted blue frames in the above examples – has been designated, for US Letter the type area is 240 mm X 185 mm and 257 mm X 179 mm for A4. Within this area, the designer is free to select the number of columns, measure and margins as appropriate. The placement of graphics/photographs/illustrations is not restricted to these areas.
   Images can be colour, duotone, tritone or monochrome photographs, graphics or illustrations. Usage is flexible, either an overall background or one or a number of smaller photographs, graphics or illustrations with size and position to suit.

Typeface

Frutiger must be used for all type. Character spacing should not be too close, word spacing too wide nor line spacing too close.

SUGGESTED POINT SIZES/TYPOGRAPHY
Headlines 28pt Frutiger 65, upper and lower case, 32pt leading, ranged left.

Introductory text and quotations 14pt Frutiger 45, upper and lower case, 28pt leading, ranged left. For emphasis use Frutiger 65, upper and lower case.

Body copy (text) 9pt Frutiger 55, upper and lower case, 15pt leading, headings are to be set in Frutiger 65, upper and lower case.

Captions 7pt Frutiger 55, upper and lower case, 11pt leading, ranged left. For emphasis use Frutiger 65, upper and lower case, ranged left.

Paper

All text pages should be printed on 170gsm (65 lb cover) good quality, bright white, matt art or silk stock. Please give consideration to using papers which have ‘green’ credentials.

Colours

Only colours from the Ultra colour palette can be used.

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