Literature ► Essentials
To create the literature items in these guidelines, refer to the ‘Basics’ section for information on use of the logo, colours and typeface.
Business name header
Please use this header to feature your business name on the front and back pages of all literature.
Logo
Please use the relevant EPS file which can be downloaded from the links opposite.
Typography
All our literature should use the Frutiger typeface. The full range of weights can be viewed on the Typeface page in the Basics section.
Printing
All literature is printed offset lithography except for short run items which should be digitally printed.
Templates are available to download on each literature application page. If you have questions regarding
these guidelines or templates, please contact Corporate.ID@ultra-electronics.com.
Stock
All literature should be printed on a good quality, bright white, matt art or silk stock. Please give consideration to using papers which have ‘green’ credentials.
For data sheets the recommended paper weight is 170gsm (65 lb cover).
For brochure covers the recommended board weight is 350gsm (120 lb cover), for text pages the recommended paper weight is 170gsm (65 lb cover) paper.
Writing data sheet/brochure copy
Copy should be written in the third person. Businesses are singular entities – ‘Ultra is…’, not ‘Ultra are…’.
Use capital letters only when necessary – at the start of a title or heading, for proper names and acronyms.
Acronyms should be explained in full before being used in their short form.
Do not abbreviate, for example use ‘It is’ not ‘It’s’.
The first reference to your business should be ‘Ultra Electronics, Business Name’, with a comma between ‘Ultra Electronics’ and your ‘Business Name’. Do not abbreviate ‘Ultra Electronics’ to ‘UE’ and do not abbreviate your business name. All subsequent references should be either ‘Ultra’ or just your business name.
Approvals
When producing literature, you must submit a draft in PDF format to Corporate.ID@ultra-electronics.com for approval at as early a stage as is possible to avoid costly changes later in the process.
