Literature ► Data sheets
A4 data sheet 297 mm X 210 mm

All dimensions are in millimetres
- Insert your business name header
The height of the header is 10 mm and the length is 148.5 mm. The bottom left hand corner is rounded, radius 3 mm. Colour 100% Pantone® 281.
Typeset your business name in 11pt Frutiger 65 upper and lower case, ranged right 15.5 mm in from the right hand edge, colour 30% black.
The gap between the top of the business name and the top of the page is 4.5 mm
- Area for main image 128 mm X 210 mm. This can be either a photograph, illustration or graphic.
- Typeset data sheet title in 28pt Frutiger 75, upper and lower case, 32pt leading, ranged left.
Typeset supporting information in 18pt Frutiger 45, upper and lower case, 22pt leading, ranged left.
Colour 100% Pantone® 281 or any other* colour from the secondary palette.
- Insert ‘Feature’ panel 169 mm X 56.5 mm, colour 50% tint Pantone® 281 or a 50% tint of any other* colour from the secondary palette (optional).
Typeset ‘Features’ in 9pt Frutiger 65, upper and lower case, 15pt leading, range left, colour white.
Typeset square bullets in 9pt Zapf Dingbats, format the square bullets ‘left indent’ 4 mm, ‘first line’
-4 mm, colour white.
Typeset text in 9pt Frutiger 55, upper and lower case, 15pt leading, ranged left, colour white.
Between bullet points there is 1 mm ‘space after’.
- Typeset text in 9pt Frutiger 55, upper and lower case, 15pt leading, ranged left, colour black.
Between paragraphs there is a half line ‘space after’.
Typeset sub-headings in 9pt Frutiger 65, upper and lower case, 15pt leading, ranged left, colour
Pantone® 281 or any other* colour from the secondary palette.
Typeset square bullets in 9pt Zapf Dingbats, format the square bullets ‘left indent’ 4 mm, ‘first line’
-4 mm. Colour 50% tint Pantone® 281 or a 50% tint of any other* colour from the secondary palette.
- Insert Ultra logo 25 mm wide.
To see examples of the Ultra logo used with a business name, product brand or partner logo, please
scroll down to the bottom of this page.
- Typeset heading in 22pt Frutiger 45, upper and lower case, 26pt leading, ranged left, colour 100%
Pantone® 281 or any other* colour from the secondary palette.
- Insert supporting imagery. These can be either photographs, illustrations or graphics.
Typeset captions in 7pt Frutiger 55, upper and lower case, 11pt leading, ranged left, colour 100% black.
- Typeset your contact details.
‘Ultra Electronics’ 7.5pt Frutiger 65, upper and lower case, 11pt leading, one line, ranged left.
Business name 7.5pt Frutiger 55, all capitals, 11pt leading, one line, ranged left.
Postal address, telephone, email and web site address details 7.5pt Frutiger 55, upper and lower, 11pt
leading, ranged left to a maximum measure of 64mm. Colour 100% black.
As shown in the example above, in addition to your business web site address, the Group web site address ‘www.ultra-electronics.com’ must always be listed as the last item in the address block, unless otherwise agreed with Andy Hamment.
- Typeset the legal disclaimer, copyright and publication reference code in 6pt Frutiger 55, upper and
lower case, 11pt leading, ranged left to a maximum measure of 36 mm. Colour black.
Paper
All data sheets should be printed on 170gsm (65 lb cover) good quality, bright white, matt art or silk stock.
Please give consideration to using papers which have ‘green’ credentials.
*Colour
Only one colour from the secondary palette may be used in each data sheet.

Shown above are examples of data sheet front pages showing the Ultra logo with a business name, with a
product brand and with a partner logo.

Shown above are examples of data sheet back pages showing the Ultra logo with a business name, with a
product brand and with a partner logo.
For more details, under ‘Useful links’ which is in the right hand column of this page, see links to Use of logo with… Tagline, Business name, Product brand, Partner logo, and click on the relevant link.
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