Literature ► Brochure

A4 front cover 297 mm X 210 mm

All dimensions are in millimetres

1. Insert your business name header
   The height of the header is 10 mm and the length is 148.5 mm. The bottom left hand corner is rounded, radius 3 mm. Colour 100% Pantone® 281.
   Typeset your business name in 11pt Frutiger 65 upper and lower case, ranged right 15.5 mm in from the right hand edge, colour 30% black.
   The gap between the top of the business name and the top of the page is 4.5 mm
2. Typeset brochure title in 28pt Frutiger 75, upper and lower case, 32pt leading, ranged left.
   Typeset supporting information in 18pt Frutiger 45, upper and lower case, 22pt leading, ranged left.
   Colour 100% Pantone® 281 or any other colour from the secondary palette or white reversed out of an
   overall colour background our full page photograph.
   The position of this text block can be moved vertically to complement the photograph(s), illustration or
   graphic being used.
3. Typeset promotional/descriptive statement in 12pt Frutiger 46, upper and lower case, 24pt leading,
   ranged left, colour black or any colour from the secondary palette or white reversed out of an overall
   colour background our full page photograph.
   The position of this text block can be moved vertically to complement the photograph(s), illustration or
   graphic being used.
4. Insert Ultra logo 25 mm wide.
   To see examples of the Ultra logo used with a business name, product brand or partner logo, please
   scroll down to the bottom of this page.

Paper

All covers should be printed on 350gsm (120 lb cover) good quality, bright white, matt art or silk stock.

Please give consideration to using papers which have ‘green’ credentials.

Imagery

Use imagery to communicate your offering in a compelling and immediate way.

Use imagery that shows how our customers benefit from using our products and services.

When using examples of your products, even if the photograph is static, try to find an unusual or
innovative way of presenting it, or use text in headlines to reveal something different or new about the system, product or service.

Size is flexible, either an overall full page background photograph or one or a number of smaller
photographs, graphics or illustrations can be used.

Shown above are examples of brochure front covers showing the Ultra logo with a business name, with
a product brand and with a partner logo.

For more details, under ‘Useful links’ which is in the right hand column of this page, see links to Use of logo with… Tagline, Business name, Product brand, Partner logo, and click on the relevant link.

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