Exhibitions ► Pop-up exhibit display

The example below shows a graphic applied to a three drop portable pop-up display system, the same
graphic principles apply to a 4 drop system, where the second drop can be used for additional bullet
points – see ‘Examples of good practice’.

All dimensions are in millimetres

1. Insert the ‘blue hooped background graphic’ with relevant ghosted buzz words – see note 6 below. Requests for a suitable PhotoShop file should be sent to: Corporate.ID@ultra-electronics.com
2. Insert the keyline colour version of the Ultra logo, 370 mm wide.
3. Typeset title in Frutiger 65, upper and lower case, ranged left, at a point size that is compatible with the overall graphic.
4. Typeset heading/introductory text, Frutiger 65, upper and lower case, ranged left, at a point size that is compatible with the overall graphic. In the above example the point size is 96pt with 126pt leading.
5. Typeset bullet points, Frutiger 55, upper and lower case, ranged left, at a point size that is compatible with the overall graphic. In the above example the point size is 84pt with 114pt leading.
   Use round bullets, in the above example the text is indented by 20 mm.
6. Typeset relevant ghosted buzz words/phrases in Frutiger 45 or 65, all lower case, at point sizes that are compatible with the overall graphic.
7. Insert relevant main image, this can be suitable scenario or platform image.
8. Typeset strapline in Frutiger 55, all capitals (as shown) or in lower case, ranged left, at a point size that is compatible with the overall graphic – (the use of a strapline is optional)

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