Exhibitions ► Essentials
When producing exhibition graphics using these guidelines, please also refer to the ‘Basics’ section for
information on use of the logo, colours and typeface.
Logo
Please use the relevant EPS file which can be downloaded from the links opposite.
Blue hooped background graphic
The blue hooped graphic shown below should be used as the overall background to all exhibition graphics. To add visual interest, relevant ghosted buzz words and a large platform/scenario image can be added to this graphic – see ‘Examples of good practice’. Requests for a suitable Photoshop file should be sent to: Corporate.ID@ultra-electronics.com
Colours
Only colours from the Ultra palette may be used.
Typography
All our exhibition graphics should use the Frutiger typeface. The full range of weights can be viewed on the Typeface page in the Basics section.
Writing style
Copy should be written in the third person. Businesses are singular entities – ‘Ultra is…’, not ‘Ultra are…’.
Use capital letters only when necessary – at the start of a title or heading, for proper names and acronyms.
Acronyms should be explained in full before being used in their short form.
Do not abbreviate, for example use ‘It is’ not ‘It’s’.
The first reference to your business should be ‘Ultra Electronics, Business Name’, with a comma between ‘Ultra Electronics’ and your ‘Business Name’. Do not abbreviate ‘Ultra Electronics’ to ‘UE’ and do not abbreviate your business name. All subsequent references should be either ‘Ultra’ or just your business name.
Approvals
When producing exhibition graphics, you must submit a draft in PDF format to: Corporate.ID@ultra-electronics.com for approval at as early a stage as is possible to avoid costly changes later in the process.
Attending exhibitions/conventions
To ensure that all Ultra businesses attending a particular exhibition or convention obtain maximum benefit, please keep Alison Dunn novanta@claranet.co.uk – who coordinates this information on the behalf of Group Marketing – informed of your plans.
