Web sites

To ensure that the Ultra brand is presented in a consistent, distinctive and clearly recognisable style, all our web and intranet sites should have a common look, layout and navigational structure.

Based on the HTML templates for ‘Home’ page, example text page X 2 sorts and contact page, the Word document with editing instructions for the pop-down menus and the ‘header’ PSD file – which can be downloaded from the link in the right hand column – the visuals shown here have been developed to assist you with creating web sites that have a common ‘Ultra’ look.

If you have questions regarding the template, please contact Corporate.ID@ultra-electronics.com.

Home page (as shown above)

Consisting of:

1. A blue header which carries
   – the salutation ‘Welcome to’ typeset in Frutiger 55, upper and lower case, as shown top left,
   – followed on the next line by ‘Ultra Electronics’, typeset in Frutiger 65, upper and lower case and your business name, typeset in Frutiger 55, upper and lower, both on the same line as shown
   – navigation links with pop-down menus. The pop-down menus are optional
   – Ultra logo, keyline version, top right as shown
   This header should be consistent throughout the site.
2. Area to present imagery relevant to your marketplace, products or services. This can be animated or still.
3. Text areas typeset in Arial and presented using the grid as shown.
   In the introductory text where you make reference to being part of the Ultra Electronics group of businesses, there should be a hyperlink to the Group web site www.ultra-electronics.com.
   The first reference to your business should be ‘Ultra Electronics, Business Name’, with a comma between ‘Ultra Electronics’ and your ‘Business Name’. Do not abbreviate ‘Ultra Electronics’ to ‘UE’ and do not abbreviate your business name. All subsequent references should be either ‘Ultra’ or just your business name.
4. Scrolling ‘latest news’ text (optional)
5. Footer consisting of
   – a single horizontal rule, with below it
   – a copyright statement, links to legal notice, privacy policy, or any other information/disclaimers relevant to your business, with on the right hand side, your businesses’ main telephone number, all typeset in Arial.
   This footer should be consistent throughout the site.

Text based pages (as shown above)

Consisting of:

1. A blue header which carries
   – the salutation ‘Welcome to’ typeset in Frutiger 55, upper and lower case, as shown top left
   – followed on the next line by ‘Ultra Electronics’, typeset in Frutiger 65, upper and lower case and your business name, typeset in Frutiger 55, upper and lower, both on the same line as shown
   – navigation links with pop-down menus. The pop-down menus are optional
   – Ultra logo, keyline version, top right as shown
   This header should be consistent throughout the site.
2. A ‘breadcrumb’ navigation trail.
3. Text areas typeset in Arial and presented using the grid as shown.
4. Imagery relevant to your marketplace, products or services.
5. Footer consisting of
   – a single horiziontal rule, with below it
   – a copyright statement, links to legal notice, privacy policy, or any other information/disclaimers relevant to your business, with on the right hand side, your businesses’ main telephone number, all typeset in Arial.
   This footer should be consistent throughout the site.

Example text and contact page layouts

Approvals

All content must be approved by the President/Managing Director of your business.

Prior to going live with your new web site, please e-mail to Corporate.ID@ultra-electronics.com, the link to your test site for review and approval.

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