Basics ► Use of logo with ► Tagline
Using the Ultra logo with a tagline
The use of an advertising slogan in conjunction with the Ultra logo is optional, but when required, should only be used in one of the four ways shown below:
- Below the logo, with the tagline aligned with the right or left extreme of the logo; or
- To the left or right of the logo, with the base of the tagline aligned with the bottom of the logo.
In all four examples, the distance of the tagline away from the logo is determined by the width of the character ‘U’ in the logo that is used. The tagline should always be typeset in Frutiger 56 caps and should be the same cap height as the letterform ‘ELECTRONICS’ in the logo being used.
* The space between the logo and the tagline
is equal to the width of ‘U’ character in the
‘Ultra’ letterform of the logo being used.
