Basics ► Use of logo with ► Product brand
Using the Ultra logo with a product brand
The Ultra logo is first on the left with a black vertical rule (line) between the logo and the product brand. The rule is the same length as the height of the Ultra logo. When the logo is 25 mm wide, the rule weight is 0.5pt.
The only exception is on brochure and data sheet front covers where due to space and layout restrictions the order is reversed with the product brand first on the left.
As shown in the examples below, the product brand should be used in proportion to the Ultra logo.
Design requirements for product brand logos
- All type should be in Frutiger; and
- All colours used are from the Ultra colour palette.
There are no other design restrictions.
For applications such as shirts where the available width is limited, a stacked configuration – as shown below – with the product brand under the Ultra logo should be used.
* The space between the logo and the rule and
between the rule and the product brand
is equal to the width of ‘U’ character in the
‘Ultra’ letterform of the logo being used.
