Basics ► Use of logo with ► Partner logo
Using the Ultra logo with a partner logo
Used to show a collaboration or joint venture, the Ultra logo is first on the left with a black vertical rule (line) between the logo and the partner logo. The rule is the same length as the height of the Ultra logo. When the logo is 25 mm wide, the rule weight is 0.5pt. The partner logo is centred top to bottom on the Ultra logo and as shown in the example below, the partner logo should be used in proportion to the Ultra logo.
The only exception is on brochure and data sheet front covers where due to space and layout restrictions the order is reversed with the partner logo first on the left.
For applications such as shirts where the available width is limited, a stacked configuration – as shown
below – with the partner logo under the Ultra logo should be used.
* The space between the logo and the rule and
between the rule and the partner logo is equal
to the width of ‘U’ character in the ‘Ultra’
letterform of the logo being used.
