Basics ► Use of logo with ► Business name
Using the Ultra logo with a business name
This use is restricted to those new acquisitions which operate in market areas or regions where the Ultra
brand is not established.
The prior agreement of Ultra Electronics Holdings plc must be obtained to add a business name.
The Ultra logo is first on the left with a black vertical rule (line) between the logo and the business name.
The rule is the same length as the height of the Ultra logo. When the logo is 25 mm wide, the rule weight is 0.5pt. The business name is centred (top to bottom) on the logo, typeset in Frutiger 65, upper and lower case, the cap height is 20% of the height of the logo being used. The business name is in black.
The only exception is on brochure and data sheet front covers where due to space and layout restrictions the order is reversed with the business name first on the left.
* The space between the logo and the rule and
between the rule and the business name
is equal to the width of ‘U’ character in the
‘Ultra’ letterform of the logo being used.
When this configuration of logo with a business name is used on a coloured background, the ‘keyline’
version of the Ultra logo must be used, with the vertical rule and business name in white, as shown below.
For applications such as shirts where the available width is limited, a stacked configuration – as shown
below – with the business name under the Ultra logo should be used.
