Basics ► Logo ► Misuse

Prohibited uses of the logo

The strength of our visual identity depends on consistency of its application, particularly of the logo.

For this reason the logo is a single configuration which must be respected in every application. The logo must not be modified in any way.

Shown below are examples of misuse of the logo and are not permitted.

Do not distort the logo Do not use the logo in colours other than those specified Do not crop the logo

 

Do not add radius corners to the logo Do not attempt to create the ‘Ultra’ or ‘ELECTRONICS’ letterforms from Frutiger or any other standard typeface – always use the master artworks Do not use the logo without the rectangle and never use the ‘Ultra’ letterform in isolation

 

Do not use the logo in a vertical format Do not use the logo within text to form part of a sentence or phase

 

Do not place business names, text or other graphic elements inside the exclusion zone Do not step and repeat the logo or type elements from the logo

 

 
Do not add lighting effects, 3D effects or texture to the logo Do not overlay photographs, illustrations or other graphics on top of the logo  

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Useful downloads

EPS, JPEG and GIF file formats of the Ultra logo:

Colour

  • EPS - For print use
  • JPEG - For on-screen use
  • GIF - For on-screen use

Keyline colour

  • EPS - For print use
  • JPEG - For on-screen use
  • GIF - For on-screen use

One colour blue

  • EPS - For print use
  • JPEG - For on-screen use
  • GIF - For on-screen use

Keyline one colour blue

  • EPS - For print use
  • JPEG - For on-screen use
  • GIF - For on-screen use

Black

  • EPS - For print use
  • JPEG - For on-screen use
  • GIF - For on-screen use

Keyline black

  • EPS - For print use
  • JPEG - For on-screen use
  • GIF - For on-screen use