Basics ► Logo ► On white background

When the Ultra logo is on a white background, it may be used in the following ways:

The preferred option – as shown above – rectangle in blue to match Pantone® 281, the letterform ‘Ultra’ in yellow to match Pantone® 123, the horizontal central rule in yellow to match Pantone® 123 and the ‘ELECTRONICS’ letterform in white reversed out of the blue rectangle.

If this is not possible, the logo can be produced in one of the two following ways:

rectangle in blue to match Pantone® 281 with the other three elements white reversed out of the blue
rectangle. The logo may only be used in this way when reproduction is restricted to one colour printing;
or

rectangle in black with the other three elements white reversed out of the black rectangle. The logo may
only be used in black when reproduction is restricted to black and white printing.

There are no other permitted ways of using the logo on a white background.

Unusual applications

If the method of reproduction involves etching the Ultra logo onto glass or metal, please contact Corporate.ID@ultra-electronics.com for assistance.

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