Basics ► Logo

The Ultra logo, comprising of the four elements – the landscape rectangular box, the letterform ‘Ultra’, the horizontal central rule and the letterform ‘ELECTRONICS’ is unique in helping to differentiate our products and services.

To ensure accurate reproduction, always use the electronic master artworks which can be downloaded from this site – see links in the right hand column on this page.

The logo should not be altered, redrawn or reproduced from printed copies.

The elements that make up the logo must NOT be used separately.

When the logo is placed onto to a coloured background a white border is added to the outside of the rectangular box, this version of the logo is called ‘Keyline’.

The Ultra logo is the registered trademark of Ultra Electronics Holdings plc. It may not be reproduced or otherwise used by non-Ultra Electronics companies without the permission of Ultra Electronics Holdings plc. To retain the effectiveness of a registered trademark, continuous and consistent use is necessary globally. For this reason the logo must be used on products (where practicable), on invoices, in advertising and promotional material, on packaging, all forms of electronic media, buildings, signs and exhibitions. It is not sufficient to use our trademark alone on stationery.

Recommended sizes

15 mm, 17 mm, 20 mm, 25 mm, 30 mm, 35 mm, 40 mm, 45 mm and 50 mm wide. Above 50 mm the logo should be increased in 10mm increments.

When reproduced in printed matter, the Ultra logo must never be reproduced smaller than 15 mm in width. On-screen it must never be used smaller than 55 pixels wide.

When the Ultra logo is on a white background:

it is made up of four elements: the blue landscape rectangular box; the yellow letterform ‘Ultra’; the yellow horizontal central rule: and the white letterform ‘ELECTRONICS. These elements must NOT be used separately.	As shown above, without the blue landscape rectangular box, is NOT the Ultra logo.

When the Ultra logo is on a coloured background:

it is made up of five elements: white outer border; the blue landscape rectangular box; the yellow letterform ‘Ultra’; the yellow horizontal central rule: and the white letterform ‘ELECTRONICS. These elements must NOT be used separately.	As shown above, without the white outer border that is used to define the blue landscape rectangular box, is NOT the Ultra logo.

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