Basics ► Logo ► Exclusion zone

Exclusion zone (‘U’ gap)

To maximise the visual impact of the Ultra logo, it is protected by an exclusion zone, no other graphic element (type or other logos/symbols) should be placed within this exclusion zone.
The minimum exclusion zone is defined by the width of the character ‘U’ in the letterform ‘Ultra’, in the logo being used. Throughout the guidelines this is referred to as the ‘U’ gap.

Note: It is important to give the logo as much free space around it as possible.

Useful downloads

EPS, JPEG and GIF file formats of the Ultra logo:

Colour

  • EPS - For print use
  • JPEG - For on-screen use
  • GIF - For on-screen use

Keyline colour

  • EPS - For print use
  • JPEG - For on-screen use
  • GIF - For on-screen use

One colour blue

  • EPS - For print use
  • JPEG - For on-screen use
  • GIF - For on-screen use

Keyline one colour blue

  • EPS - For print use
  • JPEG - For on-screen use
  • GIF - For on-screen use

Black

  • EPS - For print use
  • JPEG - For on-screen use
  • GIF - For on-screen use

Keyline black

  • EPS - For print use
  • JPEG - For on-screen use
  • GIF - For on-screen use