Advertising ► Sign offs
Although the creative content and style of an advertisement will vary depending on the product or services
being promoted and the intended market, every advertisement must carry the ‘Ultra’ sign-off.
As shown in the examples below, sign-offs should consist the following:
- Address block with
- ‘Ultra Electronics’ typeset in Frutiger 65, upper and lower case, range left
- Your business name, typeset in Frutiger 55, all in capitals, range left
- Your postal address, telephone, email and web site address details, typeset in Frutiger 55, upper and lower case, range left, and
- The Group web site address ‘www.ultra-electronics.com’, unless otherwise agreed with Andy Hamment
- Ultra logo
Sign-off for a US Letter or A4 colour advertisement on a white background
Sign-off for a US Letter or A4 colour advertisement on a coloured background
Sign-off for a US Letter or A4 black and white advertisement on a white background
Sign-off for a US Letter or A4 black and white advertisement on a black background
In the above examples, the Ultra logo is 25 mm wide, for larger or smaller advertisements re-size the logo proportionately, bearing in mind that the logo should never be reproduced smaller than 15 mm wide.
Useful downloads
EPS, JPEG and GIF file formats of the Ultra logo:
